Through an enhanced admissions campaign, we helped bring the Eastern Michigan University college experience to life. “TRUE EMU” had been a familiar saying around campus and the community, but no one really understood why it existed in the first place. We helped put more meaning around it, and support its authenticity through a strategic framework, voice, tone, and visual tactics.
The visual campaign included a typographic lockup, admissions materials that included a viewbook, campus banners, “True Stories” social media campaign, billboards, and spirit tees, to name a few.
This work was created as part of a team, on behalf of Ologie, for Eastern Michigan University.