People are overwhelmed by endless choices of health providers (including optometrists). With little knowledge of what makes each unique, they often trade the hassle of making a blind decision for a quick, impersonal checkup at the mall. EyeShop is changing that. They believe the optical practice that stands out is the one whose leader stands out in front.
And that’s exactly where Dr. Sayers does her best work: meeting patients on their level, confidently sharing her passion and philosophy, and ensuring each patient feels both seen and heard. So that patients see EyeShop not just as a place they have to go, but a place they want to go—and are welcome, always.
In branding EyeShop, the goal was to create a mark that felt both timeless and fresh. Using a starburst symbol within the wordmark, illustrates an iris in a unique way, and extends well as a supporting graphic element when used on its own, both in print and digital form.