So, the challenge in branding Jeni’s was all about combining a hand-made, yummy feel with fun and flavorful design. The solution was a palette of bright colors that were derived from Jeni’s artisan ingredients and a brand mark (aka, the “scoop”) that felt authentic and approachable. The script “Jeni’s” was hand-drawn to evoke a sense of craftsmanship and personality.
Are you drooling yet?
Images courtesy of Jeni’s Splendid Ice Creams and Slagle Design. Cookbook cover design by Casey Carmell.